25 September 2026

AI in Accounting Firms: Measuring Business Value

AI in Accounting Firms - Measuring Business Value

AI Only Matters When
It Changes a Business Outcome

For accounting firms exploring AI, the technology itself is only part of the story. The more useful question is what changes in the business. Drumm Nevatt & Associates processes more than 1,300 accounting engagements a year. Its AI Investment Fund project aims to reduce repetitive review work so experienced accountants can spend more time thinking about clients, opportunities and advice.


Craig Nevatt

Chief Executive, Drumm Nevatt & Associates
27 min · Free to watch

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The Short Version

A useful AI project starts with a business problem and a number you want to move. Drumm Nevatt & Associates is developing an AI pre-review assistant to catch routine inconsistencies before manager review. If it works as expected, the bigger benefit will not simply be minutes saved. It will be more capacity for experienced accountants to think about clients, provide advice and do higher-value work.

About Drumm Nevatt & Associates

Drumm Nevatt & Associates is a New Zealand chartered accounting and business advisory practice with offices in Howick, Auckland and Tauranga. Its work spans accounting and tax compliance, business development, cashflow management, trusts and estates, and advice to help business owners understand and improve their financial position.

The firm has also been looking at how technology can remove repetitive work without removing the judgement and client relationships that sit at the centre of good accounting. That makes its AI pre-review project a useful example of what practical AI adoption can look like inside an accounting firm.

What’s Covered

  • 00:00
    Drumm Nevatt’s AI Investment Fund project
  • 01:25
    Craig Nevatt introduces the business
  • 05:38
    Where double handling enters the accounting review process
  • 07:41
    How an AI pre-review could remove repetitive checking
  • 09:54
    Putting a number on the expected return
  • 11:51
    Why there is no return without staff adoption
  • 14:55
    How AI could change what makes a good accountant
  • 20:03
    What success could look like 12 months from now
  • 23:53
    Why access to business data is the next challenge

Five Things Worth Taking Away

01

Start with a business problem, not a desire to use AI.

02

Measure the outcome. Time saved only matters if the business knows what it will do with that capacity.

03

For accounting firms, AI may be most useful when it gives skilled people more time for judgement, clients and higher-value work.

04

Adoption becomes easier when AI solves a visible problem and becomes part of the normal workflow.

05

Access to secure, usable business data can determine whether a promising AI idea works in practice.

What Problem Is Drumm Nevatt Trying To Solve With AI?

Like many accounting firms, Drumm Nevatt & Associates has work that requires both detailed checking and experienced professional judgement.

A staff member may prepare annual accounts, tax returns, minutes and supporting calculations before the job moves to a manager for review. From there, it may eventually reach a principal before going to the client.

The problem is that relatively small inconsistencies can send otherwise completed work backwards through that process.

A figure in the accounts may not match the tax return. A date may not have been updated. Information in one document may differ from another.

They may be minor corrections, but each one can mean somebody reopening the job, making the change, returning it to the manager and having the work checked again.

“When we’re focussed on the nitty gritty, it’s easier to miss that stuff because you get stuck in the weeds.”

The proposed AI pre-review assistant is intended to sit before manager review. It would check documents for consistency and completeness, flag exceptions and give staff an opportunity to resolve them before the work reaches a senior person.

 

How Can Accounting Firms Use AI In The Review Process?

AI in accounting firms does not have to mean handing financial decisions to a machine. One practical use is to give AI a narrow checking task before a qualified accountant reviews the work.

In Drumm Nevatt’s case, the proposed AI pre-review assistant would compare information across documents and look for inconsistencies or omissions that may otherwise be picked up during manager review.

The manager still reviews the work. The principal still applies professional judgement. What changes is where their attention goes.

Instead of spending as much time finding small discrepancies, managers can focus more on questions such as:

  • Is there a tax planning opportunity?
  • Can the client save money?
  • Is there something in these numbers the client should act on?
  • What could help this business perform better?
  • What should we be discussing with the client?

That distinction matters when thinking about AI for accounting firms. The purpose is not necessarily to remove the accountant from the process. It may be to remove some of the repetitive checking competing for the accountant’s attention.

 

How Do You Measure The Return From An AI Project?

The most useful part of the Drumm Nevatt project is that there is already something to measure.

When Craig submitted the idea, he estimated that the new process might save around 20 minutes per engagement. He then asked members of his team. Their estimates were higher, at around 30 to 45 minutes.

With more than 1,300 engagements being reviewed each year, relatively small changes at job level can add up.

Expected Saving Per Engagement Illustrative Annual Capacity Across 1,300 Engagements
20 minutes Approximately 433 hours
30 minutes Approximately 650 hours
45 minutes Approximately 975 hours

These figures are illustrative estimates based on the expected time saving discussed in the interview. They are not measured results from the completed project.

Craig also sees an opportunity to reduce the delay created when a job is picked up, sent back, corrected and picked up again. He estimates that removing some of that back-and-forth could make certain jobs seven to ten days faster.

That is another hypothesis the team can measure once the new review process is operating.

 

Why Is Saving Time Different From Creating Business Value?

This is where measuring AI ROI becomes more interesting than simply adding up minutes.

Saving 30 minutes is useful. But the commercial result depends on what happens to those 30 minutes afterwards.

For Drumm Nevatt, Craig sees several possible uses for the additional capacity. The practice may be able to complete more work internally, reduce some outsourcing, improve turnaround times and give senior accountants more room within existing job budgets to think about the client.

That last point may prove to be the most valuable.

“They understand that we’re taking some time to think about their business, not just sliding them a tax return.”

More time for client conversations could mean better advice and stronger relationships. It may also create opportunities for clients to ask more questions and seek help in areas beyond their annual accounts.

Those commercial effects still need to be measured rather than assumed. But they demonstrate an important point for any business evaluating AI.

The value is not simply the time the technology saves. It is what the business can do with the capacity it creates.

 

Why Does Adoption Matter To AI ROI?

A strong business case means very little if employees do not use the new process.

Drumm Nevatt’s approach is useful because the proposed AI review is not being treated as another optional tool employees need to remember to open.

The workflow itself changes:

  1. Prepare the work.
  2. Run it through the AI pre-review.
  3. Review and resolve any exceptions.
  4. Send the work and AI notes to the manager.
  5. Continue with professional review and judgement.

Craig believes that will make adoption easier because the AI step simply becomes part of getting a job ready for review.

The team also has experience with robotic process automation. Craig says there was some initial pushback and the rollout was not perfect, but employees have since seen repetitive tasks disappear from their workloads.

That creates a much clearer reason to adopt something new. The employee is not being asked to use AI because AI is fashionable. They can see which part of their working day becomes easier and what they can spend more time doing instead.

 

Could AI Change What Makes A Good Accountant?

Craig also expects AI to affect the skills accounting firms value.

Accounting has traditionally rewarded process discipline and attention to detail. Those qualities will remain important, particularly when someone still needs to check whether an output passes what Craig calls the “sniff test”.

But as software takes on more repetitive process work, he expects other qualities to carry more weight:

  • curiosity
  • commercial experience
  • communication skills
  • empathy
  • the ability to look beyond the numbers

That could change the day-to-day job as well.

Craig’s 12-month vision is for senior accountants to have more time to work directly with clients, build their confidence in meetings and become less transactional in how they manage relationships.

For accounting firms considering AI, that may be the more useful way to think about the people question. Instead of asking only which jobs AI could do, ask which parts of a person’s job are worth giving back to them.

 

What Are Practical AI Use Cases For Accounting Firms?

There is no single AI use case every accountancy firm should adopt. The strongest opportunities tend to start with a process that already causes measurable delay, repetition or rework.

Depending on the systems involved and the controls required, possible areas to investigate can include:

  • pre-review checks across accounting documents
  • identifying inconsistencies between supporting records
  • summarising information before a human review
  • surfacing exceptions that need an accountant’s attention
  • helping employees find information across internal knowledge sources
  • reducing repetitive administration around existing workflows

The starting point should still be the business problem rather than the technology.

An accounting firm that knows a review stage repeatedly creates 30 minutes of rework has something concrete to investigate. “We should be doing more AI” is much harder to turn into a useful project.

 

Why Is Business Data Important For AI?

A good idea can still run into a basic problem. The AI needs access to the right information.

Craig has experimented with building AI agents himself. The issue he keeps encountering is not necessarily the capability of the AI model. It is access to business information spread across different platforms.

An agent may work in principle but still be unable to access an internal system or the data required to complete the task.

This is particularly important for AI in accounting firms, where financial and client information needs to be handled carefully.

Before moving from an AI experiment to a business process, ask:

  • Where does the information required for this task live?
  • Can the system access it securely?
  • Is the information structured in a way the system can use?
  • What information should the AI be allowed to access?
  • Who has permission to see the output?
  • How will human review remain part of the process?

A compelling AI use case needs more than a good prompt. The surrounding data, systems, security and workflow need to support it.

 

What Makes An AI Use Case Worth Investing In?

The lesson from Drumm Nevatt’s project is not that every accounting firm needs an AI reviewer.

It is that useful AI starts with an existing business problem and a result you can measure.

Before investing in an AI project, four questions are worth asking:

  1. What work is consuming people’s time today?
  2. What would improve if that work became faster or easier?
  3. Which number would tell us whether the change worked?
  4. Will people actually use the new process?

If those questions cannot be answered, it may be too early to invest in the technology.

If they can, the business has something much more useful than an AI idea. It has a testable business case.

Before Investing In AI

Start With The Number You Want To Move

A practical AI project should connect the technology to an outcome the business can observe before and after implementation.

  • Document the current process.
  • Establish a baseline.
  • Identify the work AI could reasonably support.
  • Decide how employees will use it.
  • Measure what changes.
  • Work out how the capacity created will be used.

A Practical Model For AI Value

01
Define The Business Problem
02
Set A Measurable Baseline
03
Connect The Right Data
04
Build It Into The Workflow
05
Measure The Business Outcome

About The Project

From AI Idea To Measurable Experiment

Drumm Nevatt & Associates was selected through the First Focus New Zealand AI Investment Fund, receiving $20,000 in support to develop and test its AI pre-review idea.

The project is still being implemented, so the time, turnaround and commercial outcomes discussed above remain hypotheses to test. The next step is to compare those expectations with what actually happens after implementation, including adoption, time saved, turnaround and how the additional capacity is used.

About The Guest


Craig Nevatt

Craig Nevatt

Chief Executive, Drumm Nevatt & Associates

Craig formed Drumm Nevatt & Associates in 2016 after building experience in business advisory, including 11 years with PwC and running his own virtual CFO practice.

In this conversation, he discusses how the firm is approaching AI, where it expects to create measurable value and why removing repetitive process work could give accountants more time to work directly with clients.

 

Common Questions

Frequently Asked Questions

How Do You Measure ROI From AI?

Start by measuring the process before introducing AI. Depending on the use case, useful measures might include time spent, turnaround time, rework, capacity created, customer experience or revenue. Compare those measures after implementation rather than assuming that using AI automatically creates a return.

How Can Accounting Firms Use AI?

Accounting firms can investigate AI for narrow tasks such as document pre-review, consistency checking, exception identification, information retrieval and repetitive administration. The right use case depends on the firm’s workflow, data, security requirements and the business result it wants to improve.

How Is Drumm Nevatt & Associates Using AI?

Drumm Nevatt & Associates is developing an AI pre-review assistant designed to check accounting documents for consistency and completeness before manager review. The aim is to identify routine exceptions earlier while keeping professional review and judgement with experienced accountants.

Can AI Reduce Accounting Review Time?

AI may reduce time spent on repetitive checks when the task is well defined and the system has access to the right information. Drumm Nevatt currently estimates that its project could save around 30 to 45 minutes per engagement, but this remains an expected outcome that will need to be measured after implementation.

Will AI Replace Accountants?

That is not the goal of this project. The AI assistant is intended to support routine checking before human review. Craig expects professional judgement, commercial thinking, communication and client relationships to become more important as repetitive process work takes up less time.

Why Does AI Adoption Matter?

A tool cannot create a business return if employees do not use it. Adoption tends to be easier when the tool solves a visible problem and becomes part of the normal workflow rather than an extra task employees need to remember.

Why Does Business Data Matter For AI?

Many useful AI tasks depend on information stored across business systems. If the AI cannot securely access the information it needs, a promising use case may still fail. Businesses need to consider data location, permissions, security and how information will be made available to the system.

Have an AI idea but not sure how to connect it to a measurable business outcome?

Explore CORE, First Focus’ Managed AI & IT Services

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